Welcome to Melaniphy & Associates, Inc.

Melaniphy & Associates, Inc. is a firm of shopping center consultants, real estate counselors, site selection specialists, market analysts, retail experts, restaurant consultants, and international investment advisors, Melaniphy & Associates, Inc. has successfully advised thousands of national and international clients in both the private and public sectors for more than 40 years.

John C. Melaniphy, company founder, has been a real estate economist and market analyst for over 40 years. During this time, he has been involved in almost every type of urban and suburban development and redevelopment problem and opportunity... Read more

THE PRINCIPLES OF PIZZA RESTAURANT LOCATION SELECTION

Over the years of reviewing and selecting restaurant locations, it has became obvious that the industry needed a generalized set of guidelines regarding location selection. Thus, in 1992, my book entitled, Restaurant & Fast Food Site Selection, was published.  Furthermore, my latest book entitled,The Restaurant Location Guidebook, published in 2007 amplifies the need for these guidelines. Interestingly, there is a feeling in many parts of the country that dining is a very personal thing, and therefore taste can overcome a secondary location.

SITE SELECTION AND DEVELOPMENT PROCEDURES

Given the recessionary state of the economy and the current decline in both white-and blue-collar jobs, it might seem inappropriate to consider constructing a new facility or relocating an existing one.  Nothing could be further from the truth.  In fact, for companies primarily housed in office buildings, this is an excellent time since there is such an excess of office space that truly incredible deals can be negotiated.  It is not unusual for large space users to negotiate very low long-term rentals with owner's of low occupancy new buildings.  This can result in part ownership of a building or complex, along with numerous other concessions and considerations that several years ago were unheard of. 
 

THE IMPORTANCE OF LOCATION

Have you ever heard someone say that. Are they still in business? Perhaps some are; however I would bet that more are not. It is hard for many in the pizza business to understand that locations are as important as the product, and in many cases, more important. Naturally, the product has to be acceptable, or you won't need a location. Nonetheless, without adequate locations, one is starting from a negative position. Most often, it is a short or long term death knell.
 

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