Big Boxes

THE MALL'S DILEMMA: RISING VACANCY RATES AND FLAT PERCENTAGE RENTAL OVERAGES

Originally published in Shopping Center Business, October 1997
Over the past two years, I have become very much aware of rising vacancy and flat percentage rental overages in major malls. I am not alone. Many insurance companies, REITS. investment trusts, and other shopping center landlords are experiencing the same. The sameness and boring nature of many malls has seen a decline in customer attraction and sales resulting in slipping occupancy. Fortunately, not all are fully affected. Well-located dominant malls with strong department and specialty store tenants generally are experiencing firm rents and mixed percentage rental overages increases. Furthermore, it appears that leasing representatives are working harder and more creatively to keep occupancy levels up.
 

EXAMPLES OF CONVENTIONAL AND UNCONVENTIONAL MALL SOLUTIONS

 In the February, 1998 issue of Shopping Center Business, I presented an article that addressed conventional and unconventional solutions to mall problems. This article is, in a way, a sequel.
 
The objective of this article is to discuss some examples of conventional and unconventional actions taken by shopping center owners and developers to address mall problems.  There are numerous examples throughout North America of conventional solutions. However, there are far fewer examples of successful unconventional fixes.