Hilldale Mall (The University of Wisconsin Endowment Fund)

Actions necessary to update Hilldale Mall (300,000 square
foot), an aging mall located in Madison, Wisconsin

Interview program of mall customers, tenants, and area
residents, analysis of the data, delineation of trade area,
computation of market penetration levels by individual retail
category, and recommendation of alternative redevelopment
scenarios and their financial ramifications.

Experience category: