ICA Associados
Problem:
Retail market potential for a major mall in Hermosillo, Sonora, México
Solution:
An analysis of the market for department stores and specialty retail shops.
Experience category:
Private Sector
El Puerto de Liverpool, S.A. de C.V. and Fábricas de Francia (México)
Problem:
Department store and shopping center development strategy for México
Solution:
Market feasibility and financial studies in over 25 cities in México.
Experience category:
General Growth Company
Problem:
Customer profiles, trade areas, and market penetration of major regional malls
Solution:
Interview program of mall customers, analysis of the data, determination of trade areas, and computation of market penetration level by retail groups.
Experience category:
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